What is the purpose of clarifying shampoo?

The purpose of clarifying shampoo is to bind to metals and remove product buildup from the hair. Over time, regular hair products like conditioners, gels, and sprays can leave residues that accumulate and dull the hair's appearance. Clarifying shampoos are formulated with stronger cleansers than regular shampoos, which effectively eliminate these residues, as well as any buildup from hard water minerals, thus restoring the hair’s natural shine and health.

This deep cleaning capability makes clarifying shampoo an essential tool in preparing hair for further treatments or processes, as it allows for better product absorption and effectiveness during subsequent services. It is particularly beneficial before color treatments, as it enables the dye to better penetrate the hair shaft without interference from existing buildup.